CONTENT + PR

PUBLIC RELATIONS

Media strategy, pitching & earned media

CONTENT CREATION

Articles, websites, video & brand storytelling

EXECUTIVE COMMUNICATIONS

Thought leadership, messaging & executive visibility

CORPORATE COMMUNICATIONS

Internal communications, reputation & company news

SOCIAL & DIGITAL

Social strategy, content & amplification

COMMUNICATIONS STRATEGY

Positioning, messaging & integrated campaigns

STORIES THAT GET NOTICED

Turning strong stories into meaningful media attention. From national business outlets to broadcast and trade media, I develop stories and pitches designed to earn attention and build credibility.

Earned Media & Press Coverage

NEWS & MEDIA RELEASES

News is only as powerful as the story behind it. I develop media releases that turn company milestones, people, products and ideas into compelling stories journalists and audiences want to read.

• MEDIA RELATIONS + BRAND STORYTELLING

Develop and promote strategic company news to elevate people, purpose, products, and leadership—turning company stories into opportunities for earned media and broader brand visibility.

SOCIAL & DIGITAL CONTENT

Content should do more than fill a feed. I develop social strategies and creative content that bring brands to life, engage audiences and extend the reach of bigger communications initiatives.

• SOCIAL STRATEGY + CONTENT

Lead social strategy and content development across brand channels, combining product storytelling, associate stories, timely content and creative campaigns to grow engagement and strengthen the brand’s digital presence.

THOUGHT LEADERSHIP & FEATURES

Helping organizations and executives turn their expertise into visibility through contributed articles, executive features, interviews, and strategic storytelling.

• EXECUTIVE THOUGHT LEADERSHIP

Developed executive narratives and thought-leadership content that positioned company leaders as credible voices on business, workforce, and industry issues.

BRANDS & ORGANIZATIONS

Experience spans consumer brands, financial services, healthcare, education, construction, and more, bringing a fresh perspective to every communications challenge.

A STORYTELLER’S INSTINCT. A STRATEGIST’S APPROACH.

With more than 20 years of experience across journalism, public relations and corporate communications, Jenny Halpin knows how to find the story—and make it matter. A former television news reporter, Jenny brings a journalist’s instinct and a communications strategist’s perspective to every engagement. She founded Content + PR to help businesses and organizations uncover the stories worth telling, shape messages that resonate and create content and media opportunities that build visibility, credibility and reputation.